516: “Emphasis on Personality” (Chana Porter)

                “Trina moved into performance, both sound and video, involving her own body in the practice. She got a little bit famous and had some minor love affairs, made Deeba proud of her celebrity wife. Then she got bored of the art world; of its pageantry, its emphasis on personality.”
-Chana Porter, The Seep, p. 14

                Almost a decade ago (wow! Time sure washes along) I wrote about Julie Lythcott-Haims and the way passions are commodified into something we have to find—and perhaps sell. Six months ago my partner and I read Chana Porter’s The Seep. And I laid in bed, wondering if cults of individuality lead in part to this dead-end emphasis on personality.
                These days that’s often staged on social media: the influencer’s brand, and how whatever else they’re selling—investment software or skincare serums—they’re selling them. Their energy, fast and larger than life, homey and honest. I think it long predates social media: think of Hollywood stars. Think of celebrity artists. Think of politicians. Think of me, a teacher, told to develop my “teacher persona” and consolidate it into something authoritative and approachable and boundaried and wise and easy to understand and consumable. If individuals are so important, the most important thing around, then a distinct personality has to mean something.
                For me, I think, it means very little. I’ve been reading Moses Ose Utomi’s novellas, but I don’t think it’s his personality that I love. In part it’s the way his imagined world pulls at, reveals, and complicates the world I imagine to be true. In part its the sensory rhythm of sounds. And in person—well, is it really my friend’s personality I’m drawn to, the performance of a particular self? I think it’s more specific: this conversation. This walk together. This game. And more general: this shared gentle silence in which we care for each other. It’s at once more action and more being, and less a pageantry of self.

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